Learn the top Impactful 2024 Cybersecurity Trends from several Analyst such as Gartner, Google, Forrester, IDC and SealPath. This article gathers the forward looking thoughts and aims to help you fight cyberthreats in 2024 and be aware of the latest to improve your responsiveness and adaptability.

Table of contents:

1. Key Predicted Cybersecurity Trends in 2024 by Industry Experts

Top analyst firms have marked 2024 as a pivotal year for cybersecurity, mapping significant directional shifts. This section seeks to explore six key predictions for 2024.

1.1 AI and Machine Learning will further transform the cybersecurity future in 2024

AI as a facilitator of innovation and development

As we have seen, many technology manufacturers have incorporated AI to improve their service. This trend will not stop growing in the cybersecurity sector, which sees a significant competitive advantage through its use. We will see the emergence of new technologies, but also the improvement of many other existing technologies like data classification tools powered by AI and ML. Therefore, security managers will need to be aware of the latest developments and informed of the new capabilities at their fingertips in order to have the best tools at their disposal. Many familiar tools and technologies may have undergone significant changes, or new ones may have emerged to meet unprecedented needs.

AI will help us detect, evade or neutralize threats, shifting from reactive measures to proactive strategies, thanks to real-time anomaly detection, smart authentication and automated incident response. Cyber defenders will use gen AI and related technologies to strengthen detection, response, and attribution of adversaries at scale, as well as speed up analysis and other time-consuming tasks. A significant use of AI helps organizations synthesize vast data amounts, and contextualize them into threat intelligence, subsequently generating actionable detections and analysis. This will be one of the bigger transformations for organizations leveraging AI for security purposes in the coming years, ultimately helping them to reduce toil, address threat overload, and close the widening talent gap.

AI as an increasing risk factor

AI-generated codes could be leveraged to expose vulnerabilities but also could be responsible for some security flaws that lead to breaches. Forrester predicts there will be at least three data breaches next year publicly blaming insecure AI-generated code, due to security flaws in the generated code itself or vulnerabilities in AI-suggested dependencies. At the same time, data dumped to train AI can be compromised in case of breaches, giving access to large amounts of sensitive information that can cause great harm to companies.

We will see more sophisticated and smart AI-powered attacks. This will range from deepfake social engineering attempts to automated malware that intelligently adapts in order to evade detection. In this case, being aware of the latest techniques used with AI and having the most advanced security measures in place will be essential to avoid major consequences.

LLMs enable attackers to input valid content, and create a modified version that appears, flows, and reads like the original, but suits the goals of the attacker. With gen AI, attackers will also be able to execute these campaigns at scale. If an attacker has access to names, organizations, job titles, departments, or even health data, they can now target a large set of people with very personal, tailored, convincing emails.

AI and Machine Learning Implications – Our Reccomendation

AI can dramatically increase cybersecurity strength not only with real-time anomaly detection but also with smart identification systems to prevent unauthorized access. Automated incident response powered by machine learning will arm organizations with the ability to respond to threats with unprecedented speed. Businesses should establish partnerships with trusted AI security service providers. Any AI adoption should also follow a careful validation process to ensure the models it produces are reliable and potent.

1.2 Increasing Importance of Data Privacy is Predicted for 2024

As per Gartner, by 2024, approximately 75% of the world population will have their personal data shielded by privacy regulations. The increasing rates of privacy regulations worldwide necessitate companies to accentuate their focus on data privacy trends to meet the evolving regulatory requirements and to protect sensitive personal data. As Gartner says, Spending on data privacy is projected to record the highest growth rates in 2024, increasing more than 24%, so, Privacy remains a top organizational priority.

In line with the rise in privacy regulations, there is also a surge in consumer awareness about their data rights. The thirst for data control will lead consumers to demand higher transparency from corporations when it comes to handling their information. This newly imbued public awareness will be a significant driver, with more importance placed on addressing privacy requests via technology and increased data subject requests.

In 2024 and beyond, it’s clear that data privacy will play an increasingly central role in the realm of cybersecurity. As these trends continue to evolve, it is incumbent upon organizations of all kinds to stay alert, stay informed, and most importantly, stay compliant.

Data Privacy Implications – Our Reccomendation

With more privacy legislations expected to be introduced globally, there will also be heavy fines and reputational damage associated with non-compliance. Organizations should conduct regular audits to ensure that they are in compliance with all relevant data privacy laws. Implementation of privacy by design technology solutions as Digital Rights Management is also recommended, which considers privacy at the initial setup phase rather than as an afterthought. It’s also important to keep that data secure in its three states: in motion, at rest and in use.

1.3 In 2024, A Rise of Zero-Trust Architectures and Approach is expected

As we venture into the tech-intensive 2024 landscape, the profound maturation of Zero-Trust architectures has indeed become more pronounced. The underlying philosophy of Zero Trust, endorsing an “always verify and never trust” approach, has dynamically evolved as the technological fabric grows more intricate, and security strategy becomes tightly woven in business narratives.

Zero Trust, fundamentally, eliminates the notion of a secure perimeter within which network activity is deemed trustworthy. This principle is now extending beyond the corporate network walls to encompass remote workers, collaborative partner organizations, and a swarm of IoT devices. This expansion is merely a testament to the evolving threat landscape facing digital entities.

As noted in recent insights, the Zero Trust model has metamorphosed from a purely technical network security configuration to an adaptive, holistic approach that aligns perfectly with the intricate threat landscape of the digital age. In fact, this approach’s flexibility and adaptability were instrumental in helping organizations respond to the rapid global shift to remote work during recent global events.

Furthermore, Google’s Zero Trust model, known as “BeyondCorp,” provides a nuanced perspective on the practical implementation of Zero Trust principles at scale. Such insightful explorations have substantially added to the evolution and understanding of Zero Trust architectures.

With the imminent explosion of big data and complex computing systems by 2024, it is predicted that Zero-Trust protocols will be standardized for risk management. As these transitions in digital security take place, firms should strategically consider revisiting their security architectures, making necessary adjustments in alignment with Zero Trust methodologies to cope with emerging threats.

Zero-Trust Implications – Our Reccomendation

Traditional network security solutions are proving to be insufficient to meet modern threats. This increasing relevance of Zero-Trust architecture reaffirms that companies should never automatically trust anything inside or outside their perimeters and instead, must always verify to maintain a robust security network. Businesses should adopt a Zero-Trust approach to security, wherein every user and device is treated as potentially hostile, whether operating inside or outside the corporate infrastructure. This lays a strong foundation for enhanced security measures.

1.4. Integration of Cybersecurity and Business Strategy will be a Growing Trend

Top industry experts foresee an even greater necessity for the seamless integration of cybersecurity strategies within broader business objectives. Focusing on a holistic approach that combines technology, procedures, and educated personnel, organizations are urged to prioritize security as an integral element affecting long-term success.

This shift entails a change in perspective: organizations must view cybersecurity investments as valuable inputs towards growth and sustainability rather than merely as costs. A defensive measure aimed at protecting valuable assets, cybersecurity can also be a catalyst for business growth when integrated correctly.

Aligning cybersecurity and business strategies ensures that security measures are in lockstep with organizational goals and growth plans. This alignment reduces vulnerabilities while simplifying regulatory compliance efforts and fostering greater confidence among stakeholders.

Leaders must recognize the critical role of security in shaping the company’s future, driving innovation and competitiveness. As digital footprints continue to expand and business risks become increasingly complex, there is no better time for organizations to prioritize the integration of cybersecurity into their strategic plans. This integration will ultimately lead to the development and maintenance of a secure, adaptable, and thriving enterprise.

Cybersecurity and Business Strategy Implications – Our Reccomendation

Cybersecurity, when effectively integrated with business strategy, can facilitate business continuity, innovation, and competitive advantage. When viewed as a growth-driver, cybersecurity impacts an organization’s financial health positively. Companies should adopt a risk-based approach to cybersecurity in line with their overall business objectives. To this end, having a Chief Information Security Officer (CISO) that reports to the Board helps maintain a strategic focus on cybersecurity measures. Learn the top 5 concerns of a Chief Information Security Officer and best practices.

1.5 Cyber Security In The Board Room will be no stranger in 2024

Cybersecurity has emerged from being a technical concern isolated in the IT department to a strategic priority that demands attention at the highest levels of organizational leadership. Top-tier research firms like Gartner predict that by 2026, nearly 70 percent of boardrooms will include a member possessing substantial expertise in cybersecurity, a testament towards the evolving importance of this domain in strategic decision-making.

This incorporation of cybersecurity expertise at the board level comes with several substantial benefits. It allows organizations to transcend from a purely reactive stance into proactive defense, ensuring that the company is well-equipped and prepared for emerging threats. This preparedness is not just about warding off potential cyber threats, but also about leveraging opportunities that come with being prepared.

Cyber Security In The Board Room Implications – Our Reccomendation

With cybersecurity becoming a strategic priority, leadership training should also involve cybersecurity issues to ensure the decisions made at the top align with cybersecurity requirements. Consider appointing a Cybersecurity Advisor on the Board to ensure that important security considerations aren’t overlooked in strategic discussions. This person should have broad business understanding as well as detailed knowledge of cybersecurity.

1.6 Cyber Resilience to Ensure the Future – Beyond Cyber Security in 2024

Unlike cybersecurity, cyber resilience strategies are designed to guarantee continuity of operations, even in the wake of a successful breach. These strategies strive to ensure a swift recovery with minimal data loss and downtime, making cyber resilience a strategic priority in 2024. Recently a new EU regulation for the financial sector was issued, Dora, Digital Operational Resilience Act. This demonstrates the increased pressure on regulators to push for resilience measures.

In 2024 and beyond, organizations are advised to focus on both their cybersecurity and cyber resilience measures. They must aim for not just a robust defense against cyber threats but also an efficient recovery system that allows them to bounce back with minimal damage.

Beyond the realm of IT security, cyber resilience adoption is of paramount importance for global supply chain resiliency. In today’s interconnected world, a cyber incident in one part of the supply chain can ripple across entire networks causing widespread disruption. As such, having robust cyber resilience practices is crucial to minimize these disruptions, recover efficiently, and ensure the supply chain’s smooth functioning.

Cyber Resilience Implications – Our Reccomendation

Cyber resilience represents the next level of cybersecurity, where the capability to recover quickly after an attack is just as crucial as the efforts to prevent breaches. Thus, a strong cyber resilience strategy is paramount, to ensure a robust recovery mechanism in place. Implement proactive measures like robust backup systems, redundancy plans, and employee training programs to minimize the impact of a potential attack. Cyber threat intelligence and incident response plans should also be continuously improved based on emerging trends. Investing in cyber insurance coverage can further protect financial assets in the event of a breach.

2. Predicted Cybersecurity Priorities in 2024

Adoption of Passwordless Authentication

By 2024, passwordless authentication is expected to become a mainstream practice when considering security measures, as it was remarked by Security Magazine . This technology, proven effective in preventing data breaches triggered by weak or compromised passwords, offers a seamless, secure experience for users while managing access to digital assets.

Implementation of Data-centric & Privacy protection measures

As regulations become increasingly specific and extensive, like the new European NIS2, the requirements for implementing data-centric security measures become more important, as it was described in the Gartner Forecast for 2024, where Data Privacy is highlighted as a top priority for organizations. Increasing sensitivity to data privacy will also force organizations to be better prepared if they do not want to damage their reputation.

Advances in Deepfake Technology

The sophistication of deepfake technology may reach unprecedented levels by 2024, as The Drum remarked here. The potential misuse of deepfakes in spreading misinformation, perpetrating fraud, and disrupting operations will require organizations to invest in advanced detection and mitigation tools.

Cyber Resilience in Global Supply Chains

In line with our previous discussion, ensuring cyber resilience in global supply chains will be of paramount importance, as its described by Bloomberg. Organizations are expected to move beyond traditional cybersecurity measures, focusing on maintaining business continuity even after a cyber incident.

Spending on cloud Security

In 2024, cybersecurity priorities are re-centering around cloud security. A growth rate of 24.7%, the highest in the sector, is forecasted by Gartner for spending in this area. The root catalyst of this surge traces to the escalating adoption of public cloud services. This projected increase certifies one critical fact – as we move towards 2024, organizations appreciate the value in advanced, effective cloud security measures.

3. Cybersecurity Future Trends Conclusion

2024 continues to hold exciting trends that are set to shape the industry. To summarize:

  • AI & Machine Learning: Crucial to cybersecurity innovation but present risks.
  • Data Privacy: Regulatory requirements call for a greater emphasis on data protection.
  • Zero-Trust Architectures: Essential for risk management in evolving digital landscapes.
  • Cybersecurity and Business Strategy: A holistic approach to ensure sustainable growth.
  • Boardroom Cybersecurity Leadership: Vital for prioritizing cybersecurity in business decisions.
  • Cyber Resilience: Crucial for maintaining business continuity after breaches.

Stay informed and proactive to secure your digital assets in the face of 2024’s cybersecurity trends. Prepare your organization for a safer tomorrow today. In SealPath we can help you on your data privacy journey in a simplified manner. Contact us here.